Located directly across from Vivacity Megamall in Kuching, the Satok Furniture Showroom is a striking reinvention of an existing shophouse originally designed by ARCHITEKUEH. Commissioned by one of Sarawak’s leading office furniture suppliers, the brief called for a spatial reconfiguration that would showcase diverse product lines within a contemporary and brand-forward environment. IDC Architects was engaged to lead the interior transformation of the multi-storey unit into a purpose-built showroom that balances industrial rawness with refined spatial flow.

Given the wide variety of materials, textures, and colour palettes typically featured in office furniture, the design concept was intentionally reductive — serving as a neutral canvas that lets the products stand out. The design team embraced the existing raw concrete structure as a foundational backdrop and introduced a refined mix of exposed steel, glass, and terracotta to create visual contrast and spatial clarity.

The ground floor was opened up with full-height glazing, enhancing natural light penetration while creating a sense of permeability between the showroom and the streetscape. A warm patterned terracotta tiled floor was selected to soften the industrial feel and invite visitors into a tactile, human-scaled interior.