The Poppies Store at the Spring shopping mall called for the renovation of 350sqm of retail space showcasing infant and childcare products. The Client’s requirements were to reorganize a large and varied range of products, provide a strong brand identity for the store, and to create a more high-end ambience. Given the modest budget, the design focused on simplifying and de-cluttering, and where possible retaining as many existing elements as possible to bring down the cost.
The storefront was of particular concern to the Client. The response was to create a metal screen that played a game of hide-and-seek depending on where you stood. The circle elements in the Poppies logo were also integrated into the screen as a motif, as well as throughout the store layout. Within, whimsical “clouds” animated the existing ceiling. Lighting throughout the store was also improved.
A restrained palette of white, grey and light wood floors was used as a foil against the colourful merchandise and product gondolas, which were often in primary colours.